My First Entry

There seems to be a wide variety of jobs involved in PR. Apparently there are specialists within the general fields of PR, both in the public and private sector.

PR is widely required for most corporate entities and almost all government organisations.

I think the key points of this week's reading is that PR has its own set of theories, and unsaid rules for people wishing to enter into the PR field. PR people are not spin doctors and is not magic. It is a lot of writing, hard work, and pretty much long hours.

One point that made an impression was that a good public relations person, would not be afraid to do hands-on mundane work, as to build good rapport with other people and not be absorbed in a world of his or her own. One has to be observant, creative, and most of all, helping others whenever it is needed. This is especially crucial as most private public relations companies have a small number of staff and everyone has to do his/her share in the company.

Blogs allow opportunities for people to view and access it from anywhere in the world, making small publications such as this, be to available for others for reading and perhaps to give new insights and generate interests. However, it could be exploited for corporate misuse, which would then be a big lie, that reflects badly on the corporate company, getting the public to be infuriated. Public Relations if not handled well, would tarnish a company's reputation worse than it was initially.