Week 3

I think the key points to remember from this week's readings were how essential are the internal communications and community PR as they both affect the company inside and out. Internal communication is the key for employees to share the same vision, goals, ideals, and values of the company they are working for, and to resolve any dispute or disgruntlements peacefully, without creating a public scandal.

For community PR, it is imperative for a company to reach out to the community, trying to achieve a symmetrical 2 way communication with the public, to listen to what they want, understand their position in which they are approaching and what they are concerned with. If possible, to address those concern and to cooperate in joint fact finding and perhaps remedy impacts.

The readings made me think more about how the PR of the PAP is done via their MPs (Members of Parliament). Once a week, they would hold a meet the MP session and have grass roots visits, as to appear to be listening to the public, and if possible, offer any help they can give. It is not uncommon to see a letter from a MP appealing to the Army regarding some issues that a enlisted National Serviceman have brought up. When people have a chance to interact with their leaders, apparently they would have a more positive image as they have received help from them before.

Likewise, ever since Kindergarten, which are mostly set up by the PAP (People's Action Party), children has been receiving the benefit of education that is most generously provided by the leading political party in Singapore, and that would sway the hearts of many Singaporeans, as it is hard to fault a party that you have been educated by, and when your children are still being educated by the system that is set up by them.